Hi everyone, what a pleasure to be part of this community! I’m Victorine and I’m an independent Art Director and Senior UI Designer based in Amsterdam.
I recently started working independently, but before that I spent several years designing digital products within software companies and, most recently, at Monks (formerly Media.Monks), where I worked for five years. Those experiences shaped not only how I design, but also why I design.
Over time, one idea has stayed consistent: I’m most interested in design when it’s used as a tool to solve real problems; social, cultural, or practical.
Projects I’m Proud of
Over the years, I’ve had the opportunity to work on a wide range of digital products. From early concepts to fully realized platforms. I craft visual identities, interfaces, and design systems that bring online experiences to life.
Designing At Scale
During my early days at Monks, I worked with clients such as BMW, Google, and Philips, and spent two years as a dedicated designer for Nike—an experience that deeply shaped my approach to digital design, particularly when working at scale.
Nike Play Lab
The goal was to translate Nike’s mission of encouraging active play, experimentation, and self-expression into an engaging online environment. At its core, the project invited kids to redefine sports in their own way shifting the focus away from rules and competition and back to what play is truly about: curiosity, movement, and joy.
Working on experiences like this reinforced what motivates me most: designing technology that solves real problems or helps reshape how we think about them as a society. I’m inspired by projects where digital experiences don’t just exist for aesthetics, but actively contribute to positive change, using technology as a tool to improve, challenge, and reimagine everyday life.
Nike Jordan
Another project on that topic that I’m proud of is District 23, a recent project for Nike Jordan. Together with designer Victoire Douy, I worked on the art direction and UI design for this web experience.
During global events like the Olympics, many locals, especially minority communities, often feel disconnected from both the event and their own city. District 23 was Nike Jordan’s way of giving back: activating a space in Paris’ 18th arrondissement that brought together sport, culture, art, and food to support youth, celebrate local identity, and reconnect the community during the Games.
Working on District 23 reinforced my belief in design as a cultural connector. When done thoughtfully, digital experiences can help brands give back, strengthen communities, and create moments of genuine inclusion.
Coming Full Circle
Looking back, the common thread in my work has been there from the very beginning. My journey into design started at the University of Applied Sciences in Amsterdam, where long working sessions and conversations about what makes technology meaningful shaped both my skills and my curiosity.
One project that stayed with me was a simple app that helped students find available workspaces in overcrowded libraries. It wasn’t complex, but it addressed a very real problem. What fascinated me wasn’t the interface itself, but the psychology behind it: how people move through spaces, where friction arises, and what they need in the moment they interact with a product. It was about stepping into a user’s mind and shaping solutions that feel obvious in hindsight. Not because they’re simple, but because they’re well-considered.
Tackling such a recognizable everyday challenge even earned the project a SpinAward for Young Talent, which was a lovely validation of the impact of thoughtful design.
For me, design is at its best when it quietly removes obstacles, supports people in what they want to do, and respects their time and attention. In other words, when it serves as a tool to solve everyday problems. Especially in a time where technology, and AI in particular, is becoming increasingly powerful, I believe our responsibility as designers is to stay grounded in human behavior. The tools may evolve quickly, but the need to understand people, their frustrations, and their daily realities remains essential.
Thank You For Reading!
For collaborations, feel free to visit my website or reach out on LinkedIn!
